Click-Thru rates On Google Banner Ads Outperform Click-Through Ratios Of Other Media Banners
Click-Thru rates On Google Banner Ads Outperform Click-Through Ratios Of Other Media Banners
Does your website perform banner ads as a way of generating advertising revenue? Then You should know that the click-thru rates on Google Banner Ads outperform the click-through ratios of the other main media, counting Casale, ValueClick, and Busrt Media.
What does this mean for your website? It means that Google banner ads will spawn a superior number of clicks and earn more advertising revenue.
Why do Google banner ads achieve superior click-thru ratios than other banner ads? Just like Adsense, Google banner ads are germane to the content on any given webpage. So, banners that are germane to what the website’s meeting is interested in will be paradeed. The others parade haphazard banner ads so the likelihood of a customer clicking one it is summary.
Perhaps you didn’t know that Google offers banner ads? Google is traditionally known for Adsense, it pay-per-click (PPC) book-associate ads. But they do give banners as well and pay out based on CPC sooner than the traditional CPM for banners. You can marker up just as you do for Adsense but you would take the decision for “copy ads only.” The loss-per-click on copy ads tends to be approximately the same as the loss-per-click on book ads.
In my experience, I have found that click-through rates on Google’s copy ads are more than a complete percentage purpose superior than the click-throughs on other banner ads. One percentage purpose may not look like greatly, but think of it this way: If your website performs 100,000 banners per day, one percentage purpose equals 1000 clicks. That’s 1000 more clicks a day which translates into a lot more revenue for your website.
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Filed by admin at April 27th, 2008 under Advertising